Content & video cadence
Weekly rotation across Mark, Lauren, Chris and John. A piece publishes one week and is promoted the next.
Publishing schedule
| Week | Author | Status |
|---|
Live: Email (Act-On) · Leads (Insight Engine) · LinkedIn (Campaign Manager export, Jun 8) · YouTube & site pending connection
Campaign Dashboard
Every channel in one comparative view. Each metric shows how it's trending against last week and goal — and explains, in plain language, whether the number is good.
At a glance
The headline numbers across the whole campaign. Open “What this means” on any card for the plain-language read.
Channel scorecard
One status read per channel, so you can spot where to look first.
Performance by content asset
Each piece of content gets its own dedicated report, with organic, paid and email separated. Email rows are live Act-On data; LinkedIn paid rows come from the attached LinkedIn Campaign Manager report; YouTube and site rows report once those sources are connected — no estimated numbers are shown.
Campaign calendar
The complete chronological record of campaign activity — what happened, when, and which asset it relates to. Dates marked EST. are inferred and will be confirmed against platform data once live sources are wired in.
| Date | Activity | Asset | Channel |
|---|
Email (Act-On)
Live Act-On data. Latest send: Lauren's video to four segments (Jun 2–4), compared against Mark's May 21–28 send.
Data caveat
Opens and clicks include bot activity. On the latest send Act-On recorded 1,194 total clicks but only 122 unique clickers — security scanners open and click links automatically. True Open Impact filtering is being enabled; until then treat unique clicks as the most trustworthy signal and all rates as ceilings.
Paid performance for all five ad sets in the Frontier campaign group, from the official Campaign Manager export (Newfangled Frontier account, May 1 – Jun 8, 2026, generated Jun 8). Organic post analytics still aren't exposed by any connector.
Data source
Straight from LinkedIn Campaign Manager. Every figure on this tab comes from the campaign performance report exported from LinkedIn Campaign Manager (Newfangled Frontier account, May 1 – Jun 8, 2026). It covers paid performance only and refreshes when a new report is uploaded. Organic post analytics aren't included in this export.
YouTube
Three campaign videos are live on the dedicated Frontier channel (created May 28). Performance metrics report once the YouTube Analytics API is connected; paid video promotion reports once the channel is linked to Google Ads.
Website (Google Analytics)
The Frontier subdomain isn't tracked in the connected GA4 property — traffic metrics report once the Frontier property is added to the connector.
Leads (Insight Engine)
Live data from the Frontier Insight Engine instance, Apr 13 – Jun 8.
Data caveat
Lead counts are understated — confirmed in the data. Email-driven leads route into the Newfangled Insight Engine instance instead of the Frontier one: the Frontier instance shows zero email-attributed leads, while the Newfangled instance picked up ≈2 Act-On leads since launch. A fix is in progress; treat these figures as a floor.
Webinar
Registration and attendance funnel — switches on once a date is confirmed.
Not yet scheduled
Once the webinar date is set, this section tracks registrations, attendance rate, source of sign-ups, and conversion from the retargeting audience.
Paid media budget
The full paid-media plan for the campaign, taken from the budget sheet, shown against the actual LinkedIn spend recorded in the Jun 8 Campaign Manager report. Planned figures are the committed amounts; actuals are what has been spent so far.
How to read this
Planned is the commitment; actual is what has run. Actual spend comes only from LinkedIn, since that is the one channel reporting live; webinar and additional-channel spend cannot start until the webinar date is set. Two actuals came in above their planned amount: Lauren's Thought Leader Ad spent $118.92 against a $100 cap because it ran longer than the planned week, and Mark's short video came in at $204.09 against $200. One figure to confirm with the sheet owner: the sheet's summary note cites $965 for the webinar and retargeting once dates are set, but the line items there add up to $675.
Thought Leader Ads · already scheduled
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| Mark's post | $10/day | May 19–25 | $100 | $81.44 | Complete |
| Lauren's post | $10/day | May 28–Jun 8 † | $100 | $118.92 | Complete |
| CB's post | $10/day | Jun 2–8 | $100 | $1.43 | In progress |
| John's post | $10/day | Jun 9–15 | $100 | — | Scheduled |
| Subtotal | $400 | $201.79 |
† The sheet plans Lauren's Thought Leader Ad for May 26–Jun 1, but the LinkedIn report shows it ran May 28–Jun 8, which is why the spend passed the $100 cap.
Short video ads
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| Mark's short video | $10/day | May 16–Jun 2 | $200 | $204.09 | Complete |
| Lauren's short video | $10/day | Jun 3–23 | $200 | $51.30 | Live |
| Chris's short video | $10/day | Jun 24–Jul 14 | $200 | — | Scheduled |
| Subtotal | $600 | $255.39 |
Webinar · dates pending the webinar date
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| Organic post boost (strongest of Mark / CB / John / Lauren) | TBD | Relative to webinar | $150 | — | Pending date |
| Retargeting + cold single-image ad | $35/day · 15 days | Relative to webinar | $525 | — | Pending date |
| Subtotal | $675 | — |
Additional channels · to be confirmed
| Campaign | Daily | Dates | Planned | Actual | Status |
|---|---|---|---|---|---|
| YouTube video boost | $10/day · 1 week | TBD | $70 | — | TBD |
| ChatGPT sponsored ad | TBD | TBD | TBD | — | TBD |
| Subtotal | $70 + TBD | — |
Confirmed campaign total
| Planned | Actual to date | |
|---|---|---|
| All confirmed campaigns | $1,745 | $457.18 |